Issue 17 | November 2019

In Focus

Bringing festive cheer with Avvashya CCI’s e-commerce logistics muscle

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Avvashya CCI’s cutting-edge fulfilment solutions offer India’s e-commerce companies speed, accuracy and scalability, to handle high volumes, effortlessly. Its expertise offers deep insights into the business operations of customers and the need to ramp up operations during peak seasons, while accounting for NIL or NO deviations during day-to-day operations to ensure that timelines are met.

During India’s festive season, e-commerce companies expect sales to cross USD 7 billion, estimates RedSeer, a provider of data on this sector. This, the agency says, is a 60% increase over last year’s sales season, as customers have splurged, driven by huge discounts online. With unmissable deals on offer, millions of consumers flock to these portals to buy everything from shirts to sofas online.

Over 75 million transactions are forecast for this period, compared to 45 million last year. However, behind the scenes it is well-oiled logistics that keeps these sales humming, ensuring companies can sort their massive inventories out quickly, customers get their deliveries—and can make returns—seamlessly and there are no speed bumps in the red-hot growth of a USD 200 billion industry.

Avvashya CCI gives India’s leading e-commerce companies this logistics edge. Powered by a network of warehouses across 20 locations in India, measuring 4.5 million square feet, this logistics leader can handle an inventory of more than a million units per month per warehouse.

E-commerce express

The company’s cutting-edge fulfilment solutions offer India’s e-commerce giants speed, accuracy and scalability, to handle high volumes, effortlessly. The expertise developed over numerous successful projects has given Avvashya CCI deep insights into the operations of customers and the need to ramp-up operations during peak seasons such as Diwali and Christmas, while accounting for NIL or NO deviations during day-to-day operations to ensure that timelines are met.

“We are committed to providing India's leading e-commerce companies with end-to-end logistics to support their fast-growing businesses. Our robust solutions offer speed, scalability, and agility that are integral to successfully managing demand for these businesses. We look forward to expanding our engagement with this sector and are future-proofing our capabilities to keep pace with the industry's requirements,” said Mr. Anoop Chauhan, Chief Operating Officer – Supply Chain, Avvashya CCI.

In e-commerce, for example, demand is dynamic. Typically, two-thirds of business happens in two or three months of the year and Avvashya CCI’s supply chain solutions ensure that customers are fully prepared to deal with this ebb and flow in the market.

Their Warehouse Management System (WMS) can handle the entire process flow, from receiving an order for dispatch of shipment, packaging, invoicing, coordination with couriers, and even reverse logistics (when items are returned).

Robust systems

Systems have been built to address specific challenges of this sector. Cost-efficient, semi-automated warehousing solutions, WMS applications and ‘Put to Light’ and ‘Pick to Light’ operating models help create a complete e-commerce logistics solution that ensures customers’ business needs are met.

Avvashya CCI also provides software support to ensure seamless integration between vendors and retailers. They are adept at conducting both inbound as well as outbound quality checks for the material. Reverse logistics aspects such as return-to-inventory (RTI), return-to-vendor (RTV), and return-to-origin (RTO) can be handled too.

Multiple e-commerce retailers benefit from the advantage of highly-trained manpower who can deftly manage the latest stock management equipment such as Sorters & Conveyer system to handle the heavy loads of volume turnaround. Based on the number of orders expected by a client, Avvashya CCI designs, develops, invests in and deploys the infrastructure and resources required to manage the warehouse.

Logistics leader

On the ground, the company is also capable of quickly expanding its bandwidth to keep pace with the burgeoning demands of the e-commerce industry, in the sale season. Consider the surge in the number of items for dispatch: from 6,000 on a regular day to over 16,500 daily during the festive season. That’s essentially 10 items being picked, packed and an address printed every minute!

During this period, there’s little time to be wasted; rather than seven trucks arriving at the warehouse, 11 must be loaded and unloaded. Goods worth nearly INR 200 million pass through the warehouses on sale days.

That’s It takes an expert to streamline and efficiently manage the show. And Avvashya CCI is an ideal partner to seamlessly manage both the complexity and pace of e-commerce logistics. It has enough bandwidth to increase capacity of not just warehouses, but also people working in them.

Long days for short(er) delivery times

Typically, the team works around 16 hours at the site, for about 20 days to manage this massive spike in orders. Avvashya CCI is also capable of quickly doubling headcount by roping in people from other sites to manage this explosion in throughput.

It isn’t just a question of numbers alone. Significant investments in training its people to keep pace with the demands of the e-commerce industry are key to its success.

The company has a dynamic performance monitoring system and digital training capabilities to enhance the skills of its team, even using software to conduct a time and motion study to enhance productivity. Productivity metrics have improved by 40% to 45% and Avvashya CCI is pushing to do even more.

In a market where time is literally money, Avvashya CCI helps its e-commerce customers to quickly add more capacity to keep the business operating smoothly.

Leading by example

Consider how Avvashya CCI recently built out a fully functional warehouse for a leading e-retailer in just a month. With sale season around the corner, it was vital for this industry leader to have a facility on-stream in Kolkata to enhance its delivery capabilities to the region.

And Avvashya CCI adeptly stepped up to the challenge, setting up an 86,000 square feet completely Wi-Fi enabled unit. The warehouse caters to every aspect of the global e-retailer’s requirements including skilled manpower to sophisticated machinery for handling the goods.

What’s more, Avvashya CCI isn’t content with keeping its logistics network current—it is already future-proofing its capabilities. A new and improved WMS will go beyond the current benchmarks of warehousing in India to integrate with order management software at one end and customer deliveries at the other end. The new software will have capabilities such as root optimisation, network optimisation, and density mapping with rooting logic.

The future is here

Already, the company is thinking of what is to come. On the technology front, it will soon adopt new tools that will provide predictive analysis of the business to forecast what kind of inventory is required during a period. Automated or robotised packing is on the cards too.

For the e-commerce industry, logistics is all about timeliness, scalability and agility. With its tech tools, team and warehouse backbone, Avvashya CCI is ideally placed to meet this industry’s needs.

Quick Bytes

1
Over 75 million transactions are forecast for this period, compared to 45 million last year.
2
Powered by a network of warehouses across 20 locations in India, measuring 4.5 million square feet, Avvashya CCI can handle an inventory of more than a million units per month per warehouse.
3
Its WMS can handle the entire process flow, from receiving an order for dispatch of shipment, packaging, invoicing, coordination with couriers, and even reverse logistics (when items are returned).
4
Avvashya CCI will soon adopt new tools that will provide predictive analysis of the business to forecast what kind of inventory is required during a period. Automated or robotised packing is also on the cards.

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